Why is my website ranked so low on Google?

No Comments

googlepagerank

Of all questions I am asked over and over, the one I am asked most often is this – “Why is my website ranked so low on Google?” A better question – and the one they are really asking – is “How does Google determine it’s website rankings?”

First off – let’s differentiate between organic and paid search listings. Paid search – or the ads you see on Google – are businesses which have paid Google to be displayed when certain keywords/phrases are searched.  If you are interested in learning more about paid search, look at the article about “Google Ad Words”.  Organic search – or “free” search, are the websites which are naturally ranking in the Google search engine.

So, why are websites ranked the way they are? While the exact algorithms used by Google are not public, it is knows that search engine rankings are determined by a number of factors, including:

  • The quality content of your website – Google “rewards” sites which contain relevant, original content with higher rankings,  so consider the content to be key
  • The number of quality backlinks – Backlinks are the websites which are linking TO your website, and the better the website linking to you, the more that link will matter to your search rankings.
  • Your website search optimization – The presence of header tags, keywords used in text and links, a site index, mobile optimization and proper speed will all factor into Google’s impression of your site while crawling the web.
  • The amount of social sharing of your content – When your content is linked – and subsequently shared – throughout social media sites, it will positively affect your Google rankings tremendously
  • Utilizing proper keywords for your target audience – You may think that you know what words and phrases searchers are most often using to find your website, but a proper keyword analysis – and subsequent implementation into your website and linking strategy – will have a major impact on the amount of search traffic your site receives.

Your online marketing strategy begins – and often ends – with your search engine rankings, so be sure to do what you can to improve in this area, and not leave it up to chance.  Make time today to consider how your rank is affecting your business, and how steps taken beginning today could reap online rewards in the future.

 

 
 

More from our blog

See all posts

More Scams to beware of

Moving Scam Thinking of moving?  At some point we all chose to…
Continue reading

SCAMS TO BEWARE OF

Scams to watch out for. We’ve all had experience with scams, those…
Continue reading

Some Holiday Shopping Tech tips… Money and time saving.

1. Send holiday cards from your phone. Use the iPhone Cards app…
Continue reading

How to prevent phone and tablet theft

Minimize the chances of becoming the latest victim of personal-electronics thieves by…
Continue reading

Common-Sense security tips.

How do you stop Google from tracking you when you do a web…
Continue reading

How to Share a Google Calendar

Google Calendar is a great app that can be accessed from any…
Continue reading

A Few More New Tips

Some more tips to save us time and money. A.   Shop around…
Continue reading

Some Newer Tech Tips for the Frequent User

Here are a few newer tips, we haven't seen before, that are…
Continue reading
No Comments

Recent Posts

 

Leave a Comment